Editorial Guidelines

Last updated: August 2026

Dadvisory is written by one person: me, Patryk Smietana. There’s no editorial team and no
newsroom. I think you should know exactly how the content here gets made, so here it is.

Who writes this

I’m a father in the UK with a four-year-old, working shifts around this site. I’m not a
paediatrician, a health visitor or a certified safety assessor, and I don’t pretend to be.
What I have is direct experience of buying, setting up and living with this equipment in a
British home, and a habit of reading the source material properly before writing about it.

Where the information comes from

For anything touching health, safety or child development, I use UK sources: the NHS, the
Lullaby Trust, the Royal College of Paediatrics and Child Health, Ofcom, gov.uk and the
Information Commissioner’s Office. I deliberately avoid American guidance, because advice on
sleep, safety and product standards differs between countries and readers here need what
applies here.

For products, I use manufacturer specifications, UK retailer listings, and my own use where I
have it. If I haven’t used something myself, I say so rather than implying otherwise.

How I use AI

I use AI tools to help with drafting, structuring and proofreading. Every article is directed,
checked, edited and signed off by me before it’s published. Facts, figures, prices and
recommendations are verified against the sources above — not taken from a model’s output.
Nothing goes live that I haven’t read line by line and stand behind personally.

On reviews

I only recommend things I’d be comfortable putting in my own child’s room. Every review
includes at least one genuine drawback, because nothing is perfect and a review without a
downside isn’t a review. Where a product is available in the UK, I check it against UK
retailers and UK prices — not converted dollar figures.

Some links are affiliate links, explained in full on the affiliate disclaimer page. Commission
has never decided a verdict and never will.

When I’m wrong

I will be, sometimes. Prices move, models get discontinued, guidance is updated, and I
occasionally get something plainly wrong. Articles carry a last-updated date so you can see
how current they are, and when I correct something material I say what changed rather than
quietly editing it away.

If you spot an error, tell me through the contact page. I’d rather be corrected than be wrong
in public.

What I won’t do

I won’t publish sponsored content dressed up as an honest review. I won’t recommend a product
I haven’t looked into properly. And I won’t give medical advice about your individual child —
for that, speak to your GP, midwife or health visitor, or call NHS 111.